For the 30th Anniversary of the UFC, we put UFC athletes Kevin Holland and Stephen "Wonderboy" Thompson in the ring, grappling while planning the after party, showing that anyone can be a friend when you have Cuervo (even while smashing each other up against a chainlink fence.)

The work has been beyond successful, and the clients are continuing to invest in it more than any piece of creative. For every $1 they put behind this ad, they sold $2.82 worth of tequila, showing that comedy, and a little clever writing produces real results.