We needed a memorable, instantly recognizable way to remind America that LendingTree is a one-stop-shop for all things, lending. So we created a character with lender in her name, "or Linda," your aunt that can't help but tell you where to find "lendas." Using a character enabled us to get across RTBs in a way that felt natural. When none other than SNL's Molly Shannon agreed to be Linda, everything came together for a campaign more effective than any LendingTree had done in years.

Director: Matt Piedmont
ECD: David Horowitz
GCD: Katie Jensen