Cuervo: Faceoff
Jose Cuervo is all about becoming "close" friends with anyone. So for their partnership with the UFC, we decided to be a bit overt with that idea by showing UFC fighters in that face-to-face, nose-to-nose position they always do at weigh-ins. As if that's the only way they know how to socialize.
Director: Aaron Stoller
ANDY Shortlisted
The physical comedy made for great social content.
The client was expecting friends cheersing in a living room with Cuervo watching UFC. So we gave them that. A much more creative, slightly more awkward version of that.
UFC fans absolutely loved it, going out of their way to leave positive comments on social.
